‘WEAR by Erin Andrews’ Brand Reaches Multi-Year Deal With WWE To Create Women’s Sportswear Collection

WWE is establishing a sportswear brand for women.
Erin Andrews, a sportscaster who has worked for ESPN, FOX, and co-hosted ABC’s Dancing with the Stars, has signed a deal with WWE.
There’s a story up on Women’s Wear Daily, and Andrews spoke to the outlet, confirming that she’ll be creating a women’s sportswear collection for WWE’s wrestlers and Premium Live Events.
Andrews and Constance Schwartz-Morini, co-founder and Chief Executive Officer of SMAC Entertainment, launched ‘WEAR by Erin Andrews’ in 2019. The brand works with nearly 200 teams across the WNBA, NBA, NFL, NHL, MLB, NCAA, National Women’s Soccer League, and U.S. Soccer to create fashion gear for women.
It is a multi-year deal that ‘WEAR by Erin Andrews’ has with WWE that will see rollouts of jackets, t-shirts, sweatshirts, cropped tops, muscle tank tops, bombers, denim jackets, lace-up hoodies, and cropped long-sleeve shirts. There will be other pieces directly tied to the likes of Nikki Bella, Rhea Ripley, and Cody Rhodes.
The WEAR by Erin Andrews x WWE collaboration is debuting at the two-night SummerSlam PLE on August 2nd and 3rd at MetLife Stadium. The clothing will be available to purchase on WWE and Fanatics’ respective merchandise stores, as well as being available at PLEs. Andrews said the following about the partnership:
“WEAR by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom. As we kick off this partnership with the WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE universe. I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style.”
On July 13th, WWE held its second installment of the all-women’s Premium Live Event, Evolution. Fightful’s coverage of that show can be found here.