Triple H: In Many Ways, WWE Is A Reflection Of Society

In the 90s, WWE was known for pushing the boundaries with the Attitude Era consisting of blood, sexual content, and more. The trend was toned down in the early 2000s and nearly cut out as WWE entered its PG Era. Triple H was there for it all, and now he runs creative in WWE as the Chief Content Officer.

Appearing on The Sports Agents, Triple H was asked how WWE has shifted and managed content as certain things aren’t as acceptable in 2025 as they were in 1998.

“I think in many ways, WWE is a reflection of society. It’s in a way that I don’t know if people understand it, but when they look back, they can see it. In the 90s and Attitude Era, yes, the product was very different. Yes, a lot of the things we did then, we would not do now. It was sort of where society was and where television was. Shock television, shock radio hosts. It was a big piece of the world at that time. We are now a reflection of the world we live in now. It’s always a line that you’re at. You don’t want to cross it, but you want to know where the line is. It’s always something that we’re constantly aware of and constantly shifting our product to maintain that line that society dictates is the right line to be on,” said Triple H.

Elsewhere during the interview, Triple H was asked about the allegations against Vince McMahon. You can find his full comments here.