TKO Appoints New SVP Of Partnership Marketing & Digital, Promotes Exec To SVP Of Operations

An addition and a promotion.

TKO Group Holdings, parent company of both WWE and UFC, has added a new member to the staff and promoted an executive.

There’s a story up on Deadline which notes that two new appointments have been made to the company’s global partnerships branch. Sana Shuaib is joining as Senior Vice President of Partnership Marketing and Digital. In addition to that, veteran executive Brit Santypal was appointed as Senior Vice President of Operations.

Shuaib is taking on the role of leading end-to-end marketing and commercial strategy for all partnerships within TKO’s sports and entertainment portfolio, such as WWE, UFC, and PBR. She’ll be tasked with locking down new partnerships and maintaining already existing deals. Shuaib came over from Major League Soccer and Soccer United Marketing.

Brit Santypal has been a part of the UFC/TKO Global Partnerships teams for more than a decade. She is now going to oversee the Revenue Strategy and Marketing Solutions teams.