Paul Heyman Comments On The ‘Unique’ Video Game Industry And How Quickly It Can Change

Paul Heyman keeps his finger on the pulse.

The video game industry, like many other businesses and hobbies, has changed at a rapid pace over the past 10-15 years. The same could be said for the wrestling industry, which now mostly champions the art of kayfabe after shunning it for decades.

Speaking with Fightful’s Sean Ross Sapp for a new interview, Paul Heyman talked about the “unique” game industry and how it can change on a dime.

“The same way the video game industry has evolved—on a daily basis. I co-founded an agency in New York City called the Looking 4 Larry Agency and our very first client was a video game company. Their first assignment to us was a mixed martial arts game that they were launching. We had Frank Shamrock in a viral video, Nick Diaz in a viral video, and Gilbert Melendez in a viral video, and Fabricio Werdum in a viral video right after he was the first person to beat Fedor, Cung Le in a viral video. So we launched our agency on the back of video game promotion and since that day we have witnessed the game industry both consolidate and expand at the very same time. It’s a most unique industry. If you don’t pay attention to it on a daily basis, you’re gonna miss so much of what’s going on and where the cultural curve is taking it.”

Elsewhere in the interview, Heyman talked about writing for video games and how it differs from writing for wrestling television. Fans can check out his full comments by clicking here.

Fans can check out Fightful’s full interview with Paul Heyman in the video linked at the top of this article. After that, head over to our YouTube channel to catch a full review of all the action