nWo Logo Designer Says She Was Not Additionally Compensated By WCW For Her Design, Only Paid By Disney-MGM

Excerpts from Beyond NITRO: Untold Stories from the WCW Era.

A recount of how she got the opportunity.

Guy Evans published a book titled ‘Beyond NITRO: Untold Stories from the WCW Era,’ and exclusive excerpts were sent to the Pro Wrestling Stories site.

There were quotes from Jenni Sloan, a Disney employee, who designed the nWo logo. Sloan spoke about the opportunity and her introduction to WCW.

“One of the things that I loved to do – at that time – was logo development,” reveals Sloan. “I really liked to dive into who a company was, what they were about…kind of problem solve, [in my head], the best way to do a logo.

“So I remember being called into a meeting and being told that we would be working with WCW,” she continues. “I was really not familiar with it – I didn’t follow wrestling personally – [although] my younger brother watched some of it way back in the day…with Hulk Hogan and all those guys. So that resonated with me…[plus] the fact that there was this sort of ‘breakaway group’ [with the New World Order].”

She added that she only had an hour to come up with the design. It would be revealed by Sloan that she was not additionally compensated by WCW for her design work. She was paid her normal salary by Disney-MGM, who she was contracted to. 

“I got zero,” she says, matter-of-factly. “I think I have a T-shirt in the back of my closet…but it was just normal salary compensation [via] Disney-MGM.

Obviously, if I had done this as a freelancer, it would have been a totally different thing…but [WCW] paid MGM an hourly fee…and I didn’t get a piece of that at all. It would have been nice though!”

Back in 2021, Eric Bischoff and Kevin Nash discussed the creation of the logo and their comments can be read here.