Bill Goldberg Named As New CEO Of Patriot Tactical

Bill Goldberg is succeeding in the business world.

On Friday, February 13, Patriot Tactical released a lengthy press release to announce that Bill Goldberg has joined the company as the new Chief Executive Officer. Goldberg was also named a partner of the company.

In the announcement, Goldberg noted that he’s not just putting his name on a brand, “For me, this isn’t about putting my name on a brand. It’s about building something that stands for strength, discipline, and protecting what matters most. Patriot Tactical is about empowering people — physically, mentally, and strategically. We’re creating a movement.”

Fans can check out the full press release below.

A New Era Begins for the Rapidly Growing Tactical Brand Focused on Strength, Preparedness, and Purpose

Patriot Tactical today proudly announces that the one and only Bill Goldberg, legendary WWE icon, former National Football League athlete, entrepreneur, and lifelong advocate for discipline and personal empowerment, has officially joined the company as Partner and Chief Executive Officer.

Before becoming one of the most dominant figures in professional wrestling history, Goldberg built his foundation in elite competition on the football field, playing in the NFL for the Atlanta Falcons and the Los Angeles Rams. His transition from professional football to global sports entertainment superstardom cemented his reputation as a relentless competitor driven by discipline, toughness, and performance under pressure.

Goldberg’s leadership now marks a bold new chapter for Patriot Tactical — a brand built on resilience, responsibility, and relentless execution. Under his direction, Patriot Tactical will expand its mission to equip Americans not only with elite tactical gear, but with the mindset and community required to live stronger, safer, and more prepared lives.

“For me, this isn’t about putting my name on a brand,” said Goldberg. “It’s about building something that stands for strength, discipline, and protecting what matters most. Patriot Tactical is about empowering people — physically, mentally, and strategically. We’re creating a movement.”

More Than Gear — A Movement

Patriot Tactical has rapidly grown into a respected name in tactical knives, EDC gear, protective equipment, and training-driven products. With Goldberg now at the helm, the company is accelerating its commitment to:
• Elite-grade tactical knives and equipment
• Personal defense tools designed with real-world performance in mind
• Tactical training initiatives and educational platforms
• Community-building events and veteran-focused outreach

The company’s vision extends far beyond product. Patriot Tactical is building a culture — one rooted in preparedness, accountability, and service — inspired by the same high-performance standards that defined Goldberg’s careers in both the NFL and WWE.

Leadership with Purpose
Goldberg’s reputation as an elite NFL athlete and one of the most dominant competitors in WWE history translates directly into his leadership philosophy: discipline, loyalty, and execution. As Partner and CEO, he will guide strategic expansion, product innovation, retail partnerships, and national growth initiatives.

Patriot Tactical leadership believes Goldberg’s hands-on approach and uncompromising standards will accelerate the brand’s evolution into a nationally recognized force within the tactical and preparedness industries.

“This is about impact,” Goldberg added. “We’re here to change lives — whether that’s giving someone the confidence to protect their family, inspiring the next generation to live with discipline, or building a brotherhood of like-minded patriots.”

National Expansion & Retail Partnerships
With Goldberg’s appointment, Patriot Tactical is actively expanding wholesale partnerships and seeking authorized retail partners nationwide. The company is preparing to roll out new product lines, branded collaborations, and live event activations throughout 2026.

This announcement signals a defining moment — not just for the brand, but for the broader tactical community.

As many fans know, Goldberg retired from wrestling back in July 2025. He lost to Gunther in his final match.

Gunther is set to wrestle on Monday’s episode on WWE Raw. Check out the full lineup for that show here.