TKO President Mark Shapiro: WWE And UFC Are $20 Billion Properties

TKO has expanded its portfolio this past year, adding Zuffa Boxing to a mix that already included WWE and UFC.

Appearing on The Pat McAfee Show, TKO President Mark Shapiro and TKO CEO Ari Emanual showed high belief in Zuffa Boxing, believing it could be on the level of UFC and WWE.

“[With Canelo Alvarez vs. Terence Crawford), you realized boxing is ingrained. I think that business for us can be as big as our UFC and WWE business,” said Emanuel.

Shapiro added, “UFC and WWE are $20 billion properties. $20 billion each. Boxing, give us some time. It’s a huge grower.”

Zuffa Boxing airs on Paramount+.

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