Triple H: We Don’t Write Shows Based On ‘That’ll Be A Great Match,’ We Write On The Stories We Can Create

WWE has always touted itself as being sports entertainment, blending the physicality of wrestling with the pageantry of Hollywood.
Appearing on the All In podcast, Triple H was asked how WWE compares to UFC in terms of creating matches that fans want to see.
Triple H began by using Conor McGregor as an example, saying people would flock to see his next fight even though he hasn’t fought or won in years.
“What people are buying is that cult of personality. It’s the same in our business. We tell stories. People within our business sometimes take this wrong, but we don’t write the shows based on ‘that’ll be a great match.’ We write it on the stories that we can create. The protagonist and the antagonist, how does that work with each other? Telling stories that can resonate with people that maybe they’ve experienced in their real life. Some type of fantastical version of that,” he said.
Elsewhere during the interview, Triple H commented on working with talent to create stories. You can find his full comments here.
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