Cyrus Kowsari Hired As WWE Senior Director of Creative Strategy, Will Focus On AI Storytelling And Integration
WWE hired Cyrus Kowsari as the Senior Director of Creative Strategy in early October.
Cyrus wrote on his LinkedIn, “If you’ve known me for any part of my life, you know how passionate I am about WWE. The storytelling, the production, and the athleticism combine to make the most exciting and enduring television and live events — decade after decade. WWE’s brand and product have captivated me and inspired my work for as long as I can remember. I am so excited to be here!”
According to Dave Meltzer of the Wrestling Observer, “Levesque said that Kowsari would lead WWE’s transition to AI based story telling and integrate AI into creative services like video and graphics. He said that this shift is inevitable when it comes to creative in pro wrestling. Kowsari said he would both manage AI storytelling and be a liaison to the White House as Levesque is taking on more duties in politics in some form. WWE has a contract with Writer AI, a platform which has already been fed WWE content.”
The report also states, “The AI software has come up with what one person with knowledge of the situation called absurdly bad storylines. They pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history.”
Fightful will provide more information on Cyrus Kowsari and his role when it is known.
