Details On Changes To Nielsen Ratings, How The Industry Is Reacting

Fightful Select has an extensive report on how the industry is reacting to Nielsen rating changes.
Fans may have noticed that ratings for recent episodes of WWE and AEW programming are down significantly from three weeks ago.
WWE NXT went from 737,000 viewers on September 16 to 572,000 viewers on September 30. AEW Dynamite dropped from 667,000 viewers on September 17 to 465,000 viewers on October 1.
Nielsen has changed how TV ratings are measured, going away from panel-only and toward a new methodology called Big Data + Panel. The claim is that this new method will improve accuracy. Fans can learn more here.
Fightful Select has an extensive report on the Nielsen Ratings changes, including reactions from both Warner Brothers Discovery and USA Network, what exactly the changes in methodology are, and more. The report includes concerns from a WWE source that the change could affect TNA’s TV deal negotiations.
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