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Famous Wrestlers Teaming Up with Casino Brands

The gambling world is extremely diverse, particularly with the addition of online gaming to classic live games. Despite the variety of games, designs and platforms, however, they all have a similar appearance. When playing several slots, players are unlikely to remember their visual differences, particularly if the games have the same mechanism.

Therefore, to stand out from competitors, most casino brands’ve turned to celebrities for help. Endorsements involving world-class wrestlers have proved to be the most effective. Why? Because the popularity and fame of a wrestler depends on how effectively he can attract the crowd. Experienced wrestlers know how to attract and retain the crowd’s focus, either by way of a unique stage presence, fighting style, or one of their own catchphrases.

Why have casino brands turned their attention to wrestling?

The main task of a casino is to attract new customers and retain players’ attention for as long as possible. While jackpot anticipation and bonus nights are effective, players eventually become bored of the same old routine. The human brain needs new experiences and emotions to maintain concentration and produce dopamine over a longer period of time.

Wrestling has become a real lifesaver for casinos in achieving these goals. This sport not only keeps the audience on the edge of their seats, but is also a cultural phenomenon in many countries with its own history. As with any sport, wrestling has a wide fanbase, and the collaboration with WWE stars has provided casinos with an influx of a new loyal audience. Wrestling unites millions of people around the world, and casino brands have been able to successfully capitalize on this.

Types of wrestlers and casinos teaming

Having struck gold in its collaboration with world-famous wrestling celebrities, the casino was faced with competent integration of wrestling into the gambling sphere.

1. Promotional campaigns

One successful case is the collaboration between Rey Mysterio Jr. and Sycuan, San Diego’s oldest casino. He signed a contract in 2016 to host events and advertising campaigns. The general manager of Sycuan said, “Rey is a great ambassador for Sycuan Casino because as a local, he understands the city like we do”. This mutual understanding made the already iconic image of the wrestler even more famous and closer to viewers and players. Previously, Rey Mysterio was already the voice of the casino and could often be heard on the radio with the slogan “Play. Win. Together.”

2. Design of slot machines

As long as there’s a chance to make money on slot machines, casinos have seized this opportunity and begun customising their slots. Thus, among the variety of machines, those featuring images of famous wrestlers began to appear, catching the attention of players.

3. Online slots with WWE

As online gaming developed, the need for virtual collaboration emerged. Some casino brands then decided to create full-fledged slots incorporating wrestling elements. The main challenge was to implement these elements competently, ensuring the game was neither overloaded nor difficult for players to understand. In order to remain playable and resonant with the player on an emotional level, casinos decided to focus on catchphrases, styles, and likenesses of wrestlers.

The WWE Clash of the Wilds slot brings four wrestling giants such as Charlotte Flair, Roman Reigns, Bianca Belair,  John Cena and Charlotte Flair. WWE Legends Link&Win is another highly popular slot featuring wrestlers like Booker T, Macho Man Randy Savage, Eddie Guerrero and Steve Austin.

4. Wrestling betting

In addition to collaborations with particular wrestling stars, casinos offer players not only the opportunity to watch their favorite wrestlers, but also to earn money from it. The combination of enjoying the live fight with the anticipation of winning creates a special atmosphere among players and serves to retain their attention, which is essential for casinos.

The future of such collaboration

Thanks to numerous successful cases, wrestling has become firmly established in the gambling industry and is set to remain there for many years. This benefits both sides: trusted casinos, including those proven by luckygambler.com gain new loyal customers and wrestlers have an additional source of income from advertising integrations and affiliate links.

Furthermore, world-renowned wrestlers can be considered opinion leaders and media personalities, which benefits casinos when it comes to attracting a young audience through social media.

Innovative approaches to the technical component of online slots can provide maximum immersion for the player in the atmosphere of wrestling. Game developers and designers pay great attention to character design and background sounds, such as crowd cheers, blows, and musical accompaniment.

Conclusion

The casino industry is developing dynamically and requires a constant search for new ways to attract audiences. The casino’s teamwork with wrestlers has been particularly successful, as its million-strong fan base can not only feel a connection with their idols, but also earn money from it.

Recently, the types of partnerships between wrestlers and casinos have undergone changes, evolving from radio advertising to fully immersing players in the atmosphere of combat while playing slots. This shows that casinos are successfully adapting to modern realities. All of this ensures a promising future for partnerships between wrestlers and casino brands.

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